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Life of a Project

BigBoysBid.com

The concept for BigBoysBid.com is the brain child of John Myllykangas. An avid recreational vehicle owner, John felt let down by the cost of selling his recreational vehicles on the "big box" auction sites. By the time all the fees were paid, selling a single item could cost $100 or more.

Thus the need led way to innovation. With the help of Haas Consulting John has developed an affordable online auction service that caters to the needs of the outdoor enthusiast. $10 -10 Photos -10 Days is a straight forward approach to selling with an online auction.

Top off the whole concept with this; BigBoysBid.com is an online auction service that actually is an auction service!. You will not find "buy Now" features that make an online auction site no more than an online store that looks like an auction site.

Project Life Cycle

Inspiration

• Inspiration strikes and an idea is born! John begins painstaking hours of research and development turning an idea into a concept with real possibility. He has used his entrepreneurial skills and identified a need, decided on the solution and determined that he can meet this need and justify moving forward to make it real.

Action

• Moving inspiration into the realm of reality to become an actual tangible product involves people who offer specialized skills. John meets with people in the right fields and selects Haas Consulting to assist in developing his concept.
• Contracts are signed and a firm commitment is set starting the wheels in motion.

Development

• John and our staff begin a series of meetings researching and evaluating what needs to be done to successfully develop this concept.
  • We discuss the attributes that must be included for this website to hold value to the public.
  • We discuss the attributes that must be excluded for this website to hold value to the public.
• Layout and design work begins
  • Design the look and feel of the website
  • Make as user friendly as possible
  • Ad, change and tweak until the look and feel has been established and approved.
• Begin programming features for the website to make it functional
  • Test
  • Ad, remove, and tweak features
  • Test again
  • Make some more adjustments
  • test - test - and test again

Marketing

• Develop the marketing plan
  • Identify target audience
    • determine how to reach the target audience
  • Create timeline with estimated costs
• Once the website is developed and tested, begin execution on marketing the website.
  • Press releases
  • Paid advertising
    • print/online
  • Create and distribute marketing collateral
    • brochures
    • mailers
    • etc.
  • Track Marketing
    • Evaluate progress of campaigns
    • adjust marketing plan as data indicates it is appropriate