|
||
| Welcome to Our Newsletter | ||
| July 1, 2006 / Issue Number 12 | ||
 |
By: Tim Haas Owner/Web Developer Haas Consulting Marketing & Web Development Services View Our Webpage |
Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Marketing Your Website Now that you have a website, people can go to www.whatever.com and find out all about you! Or not!? Putting together a great website is only part of the equation to enjoying a successful online ecommerce experience. You must find a way to bring people to your website. Waiting for people to discover you can be a long, boring, and expensive experience. Whether you handle your own marketing or allow a professional to handle it for you, there are many options to consider. First of all I should point out that you are not looking for “a” way; rather you are looking for a variety of ways to bring people to your website. There are many modes of communication available to you in accomplishing this task. Some are very inexpensive and others require considerable investment in both time and money. Which avenues to use depend on many factors. You must first consider your ideal customer. Determine a typical core model of behaviors for people who are your most likely consumer. Do they watch a lot of TV? Listen to the radio? Or read newspapers and magazines? Are they “computer savvy” and use internet search engines daily? It is in understanding your target audience that you will best determine which modes of communication to concentrate on in your marketing strategies. If your target group uses search engines as a major means for learning, shopping, and entertainment; you will want to concentrate a larger portion of your website marketing in the area of Search Engine Marketing (SEM). Search Engine Marketing is accomplished through manipulation of online advertising campaigns, Search Engine Optimization (SEO), Linking strategies, and the content and design of the website itself. Other strategies may include placing advertisements in printed media directing your future customers to go to your website to learn more about your products or services. If your service is detailing cars, an ad in the used car section of the newspaper would be an excellent place to advertise your website. After all, a group of people that are already selling, or thinking about selling a used car might want to boost the price and sell-ability of their vehicle by using your services. The printed ad, with its limited space to communicate, makes excellent bait. When they bite, set the hook and reel them in with your website. The same train of thought applies to other media as well; Television, Radio, and so-on. You have determined what you think the best way is to reach the largest percentage of potential customers, but don’t stop there! If you reach 60% of people with one campaign, you still have 40% left to find. If you are concentrating your efforts on SEM, don’t forget to place an occasional add in the paper, hand out business cards with your domain name printed on them, sponsor local charitable organizations in special events . . . . . the list here is really endless! Personally, my marketing strategies include many venues for communicating to potential clients. Every printed piece of material that has my logo and business name on it also has my web address, including my yellow page ads! Each year I sponsor our local Girl Scouts for several events, including the Water Carnival parade. For my financial investment in paying the entry fee, I get to pull the float in front of several thousand people. You know, my vehicle just happens to have my company name, logo, and web address painted on the windows! You must also consider, even live by your ROI . . . Return on Investment. Don’t spend more on advertising than it generates in income for you. This means that you must track your marketing efforts. Tracking is the only way you will be able to determine what pays off, and what doesn’t. It will also help you determine if minor adjustments need to be made. Sometimes the smallest of changes in an ad can result in tremendous gains. There are so many opportunities available to market your website; it can be a bit overwhelming, but the rewards are tremendous! Go it alone, or hire a professional . . . . you just need to make sure you get it done!
|
||||
Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seemless execution, our goal is to help you make the most out of your marketing!
|
||||||
Note: Clients without a link are *Denotes Clients using our hosting services for websites previously designed with another developer. |
||||||
|
Jay Malone Motors Your local Ford, Lincoln, Mercury, Chrysler, Dodge, and Jeep Dealer located on Highway 7 West in Hutchinson, MN. Friendly, Knowledgeable, and reliable service. Shop for your next new car, schedule maintenance for your current car, or have them take care of some body work for you. BNET This website offers you a variety of newletters, blogs, white papers, and other ways to pick up a few tips on just about anything. Bored.com Everybody needs a little recreation. * By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you. |
All you need to do to subscribe is complete this Contact form Tell us who you are and give us your e-mail address. Please read our anti-spam policies at the bottom of this newsletter. |
|
Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request. Statement of Copyright The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:
Please contact Haas Consulting with questions regarding reproduction of the contents of this newsletter. 2005 © Haas Consulting all rights reserved |