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| Welcome to Our Newsletter | ||
| December 1, 2006 / Issue Number 17 | ||
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By: Tim Haas Owner/Web Developer Haas Consulting Marketing & Web Development Services View Our Webpage |
Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Shop in Hutchinson, MN! Let us talk a bit about marketing and competition. Today we have launched a new website that is a directory of Hutchinson businesses. The URL for this website is http://www.shophutchinsonmn.com. This particular website is a brainchild of my own that I am very proud of. As a marketing professional I talk a lot about marketing with local business owners. One of the biggest concerns I have come across is that the traditional forms of advertising are not performing up to historical expectations, and are just plain too expensive. There has been an out cry for different and better ways to market products and services. While attending a recent marketing seminar the presenter said something that hit me like a ton of bricks. I don't remember exactly what was said, but I will always remember the inspiration it gave me. What we need is an online marketing platform that is dedicated only to Hutchinson businesses; something that has such great value to the users of the website that they will visit often to find local sources for the products and services that they need. The rest of the seminar is a blur to me. I sat on the edge of my seat planning out the details of the new website; even down to the domain name! The seminar couldn't end fast enough, I rushed home, logged in to my domain name registrar and began buying domain names. I had the answer we had all been looking for and I knew it! What has come out of this revelation is Shop in Hutchinson, MN! I have set this directory up in a way that all businesses within Hutchinson are represented. We currently have over 1000 businesses listed. The free listing that everyone enjoys lists their business name, address, phone number, and one keyword that best describes their business. There are three additional levels of participation . . . each costing incrementally more than the previous. (You can't get something for nothing!) Each level contains unique benefits and opportunities to grab the attention of searchers. Each succeeding level contains more perks than the previous. Basic Level:
Silver Level:
Gold Level:
The benefits we provide for the public are:
The benefits we provide for the business owner are:
We are continuing to develop additional features to provide further value to both the user and the business owner. Expect to see this website grow! Now how does this all tie into marketing and competition? Well I will try to summarize in a few brief sentences.
Today's market is vastly different than the market of even a few years ago. The best marketing strategy involves multiple resources for advertising. People have different places that they look for answers to their problems or needs. You must be found in a variety of different places and be found often. Additionally, your money is often better spent in advertising when you are able to target buyers that are ready to take action. If they have seen you around, then find your ad at the moment they are motivated to spend, a sale is more likely to happen. Advertising has always been a tricky beast to master, with the advent of the internet and the fast track society is on, it is likely to remain a difficult task to master!
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Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seem less execution, our goal is to help you make the most out of your marketing!
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Note: Clients without a link are *Denotes Clients using our hosting services for websites previously designed with another developer. |
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Our two year anniversary is quickly approaching! Our expansions continue and we are thankful for our success. You may have noticed that our logo has changed slightly! With our expansion to a full service Marketing & Marketing Management firm adjustments to our logo became necessary. We are excited about the direction and progress our own development has gone over the past two years. We look forward to working with more businesses as we move forward! Our goal is to really celebrate on our 5 year anniversary . . . but we will talk more about that in three more years! Help us celebrate 2 years now! Invite people you know that may be interested in receiving this newsletter to join our distribution list. We thank you for your past, present and future support! |
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www.shophutchinsonmn.com An innovative search directory for Hutchinson, MN businesses! www.bored.com Something for those 15 minute breaks at the office. Movies, Humor, Trivia, Music, Sports, Games and more. www.bloatedyak.com This is a site that lists interesting websites that are ranked by votes from participating viewers. You may stumble across some hard to find websites here. * By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you. |
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Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request. Statement of Copyright The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:
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