|
||
| Welcome to Our Newsletter | ||
| May 1, 2007 / Issue Number 22 | ||
| c |
 |
By: Tim Haas Owner/Web Developer Haas Consulting Marketing & Web Development Services View Our Webpage |
Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Checking Your Stats - What Do You Look For? A basic service Haas Consulting provides for all of our hosting clients is access to their website statistics . . . 24 hours a day, 7days per week. Each client has the ability to log into their stat counter and view a plethora of information. It amazes me as to the number of people that do not take advantage of this opportunity. As business people, I think everyone understands the importance of tracking customer data. I also have a theory as to why most business owners don't do it, at least on a regular basis. As I see it there are two main reasons:
Let us attack the second of these two reasons first. Just what should you be looking for in your user statistics? That answer will vary depending upon your goals and expectations, but there is a pretty common base. Our stat engine reports on the following categories:
Wow! That is a lot of information! Not everything broken down within the stat engine is going to be of value to you though. Some of the key points that I look at when scrutinizing stats are as follows:
You can learn a great deal about your customer's online shopping habits and extrapolate a fair estimate of other information from this data. Careful examination of this information can give you vital clues as to what information they are looking for and what is important to them. Then all you need to do is get the message out that you are the person to meet these specific needs. Now that you know what to look for all you need to do is set the time aside to do it. Yeah right! What time? I am a business owner too, and I understand that it is difficult to divide a given number of hours in the day between all of the things that need to be done. So, it comes down to this:
While option one is pretty much self explanatory; there are a couple of different ways to accomplish option two. You can train someone within your organization to do it for you; or you can hire a marketing firm. Most marketing firms out there today will contract with you to perform specific services for you. This allows you to contract professional help in an area where expertise is a definite plus; while at the same time keeping an eye on costs. Is the information gathered by stat engines really useful? Of course it is, you can use this information to develop quality marketing strategies. Think about it, if you know what people are looking for and how people are going about looking for it, you can target your marketing and get a much higher return on your marketing investments. The internet isn't a 'magic bullet' any more than TV, radio or print advertising is.Online marketing must be done correctly for it to be effective. As much as we don't like to get down to the nitty gritty work of tracking our marketing, it is the only way to determine if we are spending our money wisely.
|
||||
Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seem less execution, our goal is to help you make the most out of your marketing!
|
||||||
Note: Clients without a link are *Denotes Clients using our hosting services for websites previously designed with another developer. |
||||||
Business After Hours You are invited! Haas Consulting is hosting the Business After Hours event on Thursday, May 10th. Prizes and refreshments will be provided. Please stop in and visit, the event will last from 5pm to 7pm. ShopHutchinsonMN.com is currently in it's Beta version as we collect feedback from visitors. Several improvements are under development and will be released in the coming weeks. A major marketing initiative is planned to coincide with the McLeod County Fair this year. More news to come in future issues. If you are interested in learning more about ShopHutchinosnMN.com please give Sean a call at 320.587.4314 This website is not affiliated with the Hutchinson Leader or Hutchinson Area Chamber of Commerce and Visitors Bureau. |
||||||
www.3dcnc.com An experienced CNC Machining shop specializing in precision tooling, automated
manufacturing equipment, and prototypes with close tolerance. www.bored.com This is a website that is a bit more on the humorous side. It contains lots of things to do when you are bored out of your mind. www.1stheadlines.com National, International, and local headlines linking to in depth coverage of current events in the news. * By providing these links we are not endorsing the services or products being offered. We are only offering links to other website's that may be of interest to you.
|
All you need to do to subscribe is complete this Contact form Tell us who you are and give us your e-mail address. Please read our anti-spam policies at the bottom of this newsletter. |
|
Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request. Statement of Copyright The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:
Please contact Haas Consulting with questions regarding reproduction of the contents of this newsletter. 2005 © Haas Consulting all rights reserved |