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| Welcome to Our Newsletter | |
| June 1, 2007 / Issue Number 23 | |
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Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seamless execution, our goal is to help you make the most out of your marketing! Customer Satisfaction is key to our success!
News from Inside We are working on a new version of our online business directory incorporating many great new features. Look for the release of this new version soon. If you are interested in learning more about advertising opportunities with ShopHutchinosnMN.com please give Sean a call at 320.587.4314 This website is not affiliated with the Hutchinson Leader or Hutchinson Area Chamber of Commerce and Visitors Bureau. |
Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Search Engine Rankings - Long Dead? Internet marketing, constantly changing and being rather fluid, is a beast difficult to tame . It wasn't all that long ago that being number one meant being the top dog in all search categories and all search terms. That idea has already become antiquated. Today it is much more appropriate to concentrate on being the top dog on carefully selected search terms. Success is no longer measured in who boasts the top spot, but rather by who generates the most favorable return on investment. (ROI) This is particularly true for small business owners that do not have the massive marketing budgets enjoyed by larger businesses. The search terms that produce the best results for you are not necessarily going to be the obvious and "popular" keywords. With all of the competition shooting for the same target, it is more important to rank high on search terms that produce targeted visitors. It is the targeted visitor that will produce the most conversions for the least amount of investment. Training yourself to think in this way can be a bit of a challenge. It is human nature to look for the obvious; it's easier to do. What is needed, and of course more difficult to accomplish, is to think harder . . . a bit more abstract. You need to closely examine your product or service and decide what it is that separates it from the competition. Armed with the knowledge of what makes you special, you need to spend some time thinking about who would buy your products or services. Identify with them, think like they do. In short, put yourself in the shoes of the customer.Once you are there you will be able to better determine what search terms to target. Still, you are not going to use every search term you think up. You will need to do some research to find out how popular each search term is and determine if it is too popular or not popular enough. You will want to search using the keyword and examine who pops up, examine the competition and consider this as well. Don't stop there. Having been enlightened with all this knowledge you need to determine what part or parts of your website should be targeted with these keywords. Select pages that speak to the need of the customer you have identified. These pages will be your landing pages. Optimize these pages for your select search phrases and build them for the select customer. Lead them to the part of your website that will answer their questions. Often there is more money to be made and more success to be experienced by targeting the less popular words that produce, than to try and compete against big money on the obvious keywords. Dropping your line into the fishing hole with lots of other people, some of which having bigger bait, will produce fewer bites. Step aside, find a fishing hole less populated, select the fish you want and select a lure they will bite on; then reel em in! |
www.oakdalegolfclub.com Rolling hills, mature trees, and expertly maintained greens are only part of the golfing experience offered at the Oakdale Golf Club, an 18 hole championship course located on beautiful Lake Allie in south central Minnesota. Oakdale Golf Club is less than an hour west of the Twin Cities and only 12 miles South West of Hutchinson. www.igoogle.com Customize your Google search page to include a variety of features. Weather, calendars, maps, the list goes on and on. www.babelfish.altavista.com A free online translation tool. Like all translation tools, it isn't perfect . . . but it gets the job done. * By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you
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By: Tim Haas