By: Tim Haas Owner/Web Developer Haas Consulting Marketing & Web Development Services View Our Webpage

• Marketing Management
• Marketing Plans
• Graphic Design
• Web Design
• Printing Services
• & More!

We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seamless execution, our goal is to help you make the most out of your marketing!

• Visit our website to view web designs by Haas Consulting.

Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy!

Marketing 101 - Part 3

Delivering Your Message

Print it on a post card . . . drop it in the mail . . . DONE!

WOW! Now there is some loosely spent marketing dollars! This type of marketing is often referred to as "shotgun marketing". The theory here seems to be, "Put enough stuff out there and some one is bound to respond!"

Pretty risky marketing; better than doing nothing at all . . . but pretty risky! A better plan would be to know exactly who you want to hear your message, then deliver it directly to that group of people.

Targeting your audience provides you with great opportunities. You will be talking directly to a group of people focused on what it is that you have to sell. By doing this you will be able to concentrate on those most likely to become new customers; increasing your Return on Investment.

The math is pretty simple; spend large amounts of money talking to large numbers of people and hope for the best or spend the same amount of money (maybe less) talking to fewer people, make more sales and rest comfotably knowing that you delivered your message to the people most likely to act.

There is a lot of hidden work behind effectively delivering your marketing message. You will need to do some homework first.

1. Identify your target audience
• Who is it that needs to hear your message?
  • Who needs your products/services
• Determine Demographics
  • Age
  • Social Standing
  • Education
  • Etc
2. Determine appropriate media
• Where and when will you be able to reach your target audience?
  • Internet
  • Radio
  • Newsprint
  • Trade/Specialty Magazine
  • Etc.
3. Determine appropriate balance
   • Odds are an effective campaign will involve multiple media sources.
     • Which combinations will provide the most effect for you?
4. Determine effective frequency to deliver message
   • The odds picking a particular time of day to tell someone about yourself and connecting with them at that one moment are pretty slim.
   • People need to hear the message more than once for it to sink into their memory.

The idea here is that by knowing who your customers are, what they need, and making them aware that you can satisfy those needs; you will convert leads into sales at a much higher rate. Spending your marketing dollars more wisely; converting more leads into sales.

If your current marketing strategies involve the use of a shotgun, you may want to consider making some changes. As the world continues to change with the internet, cell phones and the like; you need to adjust to remain competitive.

Still to to come is part four! If you missed any one of the articles in the Marketing 101 series; follow this link to our newsletter archive page, where you can read all of our past newsletters.

If you know someone who may be interested in, or benefit from these newsletters; let them know by using this email a friend link.

Get to Know Your Neighbors*

www.BigBoysBid.com  10 Days 10 Photos $10 Online Auction for recreational vehicles is the brain child of Hutchinson's own, local entrepreneur, John Myllykangas. We need listings to get the site rolling, so you can List your Big Toys for free while we are populating the site with items to sell!

Additional Links of Interest *

www.YouTube.com  Check out the video posted by yours truly. It is a 3-D animation project from my college days. You can also view it on the ShopHutchinsonMN.com website in the "Talk Hutch" forum area.

www.Answers.com  Free access to millions of topics from the world's leading publishers.

* By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you

Did someone forward this newsletter to you?

All you need to do to subscribe is complete this Contact form

Anti-Spam Policies

Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request.

Statement of Copyright

The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:

• You provide credit for where the information came from.
• You provide a link to Haas Consulting's Home page at http://www.thaas.info
• You do not use the material in a way that will harm the image or reputation of Haas Consulting.
• You do not violate any laws in anyway shape or form.
• You agree to hold Haas Consulting free of all liabilities in relationship to the use of materials gathered from this or any other newsletter.

Please contact Haas Consulting with questions regarding reproduction of the contents of this newsletter.

2005 © Haas Consulting all rights reserved