By: Tim Haas Owner/Web Developer Haas Consulting Marketing & Web Development Services View Our Webpage

• Marketing Management
• Marketing Plans
• Graphic Design
• Web Development
• Online Marketing
• Search Engine Optimization
• Printing Services
• & More!

We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seamless execution, our goal is to help you make the most out of your marketing!

• Visit our website to view web designs by Haas Consulting.

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Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics.

Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy!

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It can be a daunting task to compose a marketing message that is effective. You can make it less intimidating by following a couple of simple guidelines though.

Step 1: Be direct and tell them who you help and what the problem is they are struggling with.

The first thing you need to do is connect with your customer. Tell them who you are and what problems you can help them solve. The key here is to create some inner dialog within them that says, "Yes! That is what I need help with; now I know who can help me!"

Step 2: List the solutions they have tried and explain why they didn't work.

This is a great way to eliminate objections during your "close". Acknowledge that these things, while they seemed like a good idea . . . just were not the solution.

This will also provide you with the opportunity to become the expert. They will acknowledge to themselves that you really know your stuff.

Be careful not to put them down, or make them feel silly for having tried these things. Be tactful.

This is a great time to ask them, "If I can show you a sure fire solution to your problem, do you think you would want to take advantage of it?"

Step 3:  Tell them what will work.

Now that you have reminded them of how they have failed to solve the problem with previous solutions; let them know that there is a solution available to them.

Lay it out for them to see. Explain to them why this is the solution that will address the problems they are experiencing.

Step 4: Strut your stuff; tell them why you are qualified to help them.

This is where you tell them who you are in detail, letting them know you have the education, experience and know how to solve their problem. Sell yourself to them.

Step 5: Tell them exactly what the next step is and how to take it.

It always amazes me to see how often this step is forgotten. Don't trust they will take the initiative to find you. Tell them point blank to call; click here; stop in our store; etc.

Face it, they have enough problems to deal with, you don't need to create a new one and leave them wondering how to take advantage of your offer.

If you follow these five simple steps you will find that your messaging is much more effective. The really great thing about this process is that it translates well to any marketing medium. Use it when training yourself to use a 'sales pitch', creating a brochure, printed ad, radio ad or television ad. It just plain works, that is if you put the effort into working it.

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We are proud to announce some exiting news that will help you in running your business.

Many of our clients have shared with us that they need help writing an effective business plan. They are fully aware of the importance loan officers place in a well written plan. They understand that it offers a significant contribution to their success as a business owner.

But they still struggle with writing a business plan themselves. They put in tons of hours only to have an unshakable feeling lurking over their heads that they haven't done it justice.

Many business owners research how to write a business plan online or buy a book only to discover that they don't have the time to first teach themselves how, and then actually do it.

The solution is quite simple, hire someone to create the business plan for you. Many people think of it early on but dismiss it for one of tow reasons:

1. Because it costs money.
2. They think they should know how, and are embarrassed to admit they don't.

Don't worry about the later; after all how many people that know how to write a great business plan would be able to say they are experts in your field?

You can easily justify this investment in your business by realizing that it is a smart investment. There are several things to consider:

• the business plan is like the foundation of a building. If it is done right, success is much easier to achieve. If it is done wrong, look out!
  • Take a look at the tower of Pisa for a clear example of what can happen if the foundation isn't properly taken care of!
• a well written plan will help secure business loans
• the business plan provides a way to measure progress and success.

We are an ideal solution! We have worked within the business community for the past four years providing business related services.

Joel Sandeen, part of our team for the past year, is extremely qualified to write business plans. He has a degree in business management, many years of experience in business management, and has taught at Ridgwater College as a business instructor!

Getting started is as easy as calling to set up an appointment for a free-no-obligation consultation. Call Joel at 587-4314 and he will set up a time to get together and show you exactly what we can do for you!

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AEM Mechanical Services  AEM Mechanical offers a full range of Plumbing, Heating and Air Conditioning services for both residential and Commercial applications. This includes handling Service Contracts and Design-Build services. Check them out.

Additional Links of Interest *

Walmart Bingo!  Now here is the ultimate traveling bingo game! Take this along with you to keep the kids busy the next time you are shopping at Wallmart . . . or any other "Big Box" store for that matter. Don't forget to shout BINGO!

Online Calculator  eCalc is a free online calculator that supports many advanced features including unit conversion, equation solving, and even complex-number math. The calculator is designed to work directly in your browser and requires no special plug-ins.

* By providing these links we are not endorsing the services or products being offered. We are only offering links to other websites that may be of interest to you

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