Better Marketing Newsletter!
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| Welcome to the Haas Consulting Better Sales through Better Marketing Newsletter! |
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| April 1, 2009 / Issue Number 45 | |
Marketing & Marketing Management Services!
We are a full service Marketing Firm. From creating a marketing plan to layout, design, and seamless execution, our goal is to help you make the most out of your marketing! Customer Satisfaction is key to our success!
News from Inside
ShopHutchinsonMN.com at its core, is a local online business directory designed to bring customers together with local businesses! Visit our website to look up your own business! Ask how we can help you maximize your exposure with ShopHutchinsonMN.com! If you are interested in learning more about advertising opportunities with ShopHutchinsonMN.com please give us a call at 320.587.4314 This website is not affiliated with the Hutchinson Leader or Hutchinson Area Chamber of Commerce and Visitors Bureau.
Hutch Bowl Monitor Ads Are you looking for a unique and effective way to advertise? Spots are available for advertising on the monitors at the Hutchinson Bowling Alley. If you are interested in this opportunity, call Tim with Haas Consulting today! 587-4314 Did someone forward this newsletter to you? All you need to do to subscribe is complete this Contact form Tell us who you are and give us your e-mail address. Please read our anti-spam policies at the bottom of this newsletter.
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Welcome to our new and current subscribers! This newsletter is published monthly by Haas Consulting. It is here to be a source of information for anyone who would like to learn about webpages, marketing, and other business related topics. Please feel free to email us with topics you would like to learn more about. You may view past issues at www.thaas.info/articles.php. Enjoy! Click here to send this link to a friend! Back to Basics!
The number of new ways to market a business today is absolutely mind boggling. It has caused a number of headaches and sleepless nights as business owners struggle to keep up with the changing times! No need to work yourself into a nervous breakdown. While there are some really exiting and interesting ways to reach your customers today, the basics of marketing remain unchanged. It is only the tools available for our use that are different. The overall goal for marketing has always been and will always be to bring quality customers into a business. There are two basic strategies here: 1. Top of Mind Awareness: this is an age old strategy
2. Direct Messaging: this also is an age old strategy
It really isn't a matter of which strategy is the best for your business, you should be using both. You need to maintain a level of constant awareness. After all, you never know when someone will need your products or services. It is true that we can predict to an extent.
Keep in mind a gift store will sell anniversary gifts, birthday gifts and the like year round. The heating contractor will find themselves working during warm months too. You also have a need to be more aggressive from time to time. There are times that you need to draw people to you! This type of marketing fits well in your slow season and can be used to satisfy many business needs.
The most common question I get from business owners is, "Where should I be spending my marketing dollars?" and the most common mistake I see business owners making is spending their marketing dollars all in one or two places. How, where and the frequency for effective marketing is really where all this gets to be a bit tricky. You need to be diversified, but you also need to be prudent. Each business will be different in how they should be marketing. You need to track your marketing, always ask your customers where they heard of you. This will help you figure out where to spend your money. But this too can be misleading. Most people will tell you where they heard of you last, but won't mention that they have seen your name in other places as well. This point is important because marketing isn't one thing or another . . . it is an accumulated effect from all of it. To be effective in your marketing efforts you must look at two things.
It is important to advertise where it is effective and spread your advertising out. This is often difficult to do with a tight marketing budget, but try we must. It just doesn't make sense to dump all your marketing dollars into one basket and hope for the best. There are a ton of ways to reach your customers today.
Don't give yourself an ulcer thinking the world has passed you by with all the new technology. The core values of good marketing have not changed. Social marketing and the internet are definitely strong places for most businesses to market.Take it step by step and add new marketing opportunities into your mix. Remember the basics of good marketing and you will do fine. Click here to send this link to a friend! Tip of the Month!
What's the Catch? When you are dealing with marketers of any kind, you need to ask yourself one very clear question. What is their motivation? I often come across ad reps that have a very clear goal of selling as much of their product to you as they possibly can. Kind of a natural thing, after all they are trying to make a living too. The bad part of that is you can end up spending your marketing dollars where it is least effective for you. Owning a professional marketing firm, my motivation is to make money while I help my clients make wise marketing decisions that will help them make money. It doesn't matter to me where the marketing dollars are spent; as long as it is in a place that will produce results for my client. What is their motivation? This is a question that you must answer for yourself. Ask a sales person and they will always find a way to tell you they are motivated by your best interest . . . while there should be some truth to this; often there isn't. |
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Get to Know Your Neighbors*
ShopHutchinsonMN.com We made many changes to this local business directory! To the public at large it is a portal to local businesses. To our local businesses it is a massive collection of marketing tools! Check out all the changes, call us at 587-4314 to learn how you can capitalize on our new marketing tools!
Free Management Library This online resource for non-profits is loaded with tons of resources for both non-profits and for-profit entities as well. Pretty much everything you want to know about running a business is represented here. Dancing Bird Yes, as unbelievable as this sounds, this bird is really dancing to the music! If the video takes a moment or two to load . . . let it; this one is worth it. It is sad to have to admit, but the bird has much better dance moves than I do! * By providing these links we are not endorsing the services or products being offered. We are only offering links to other website's that may be of interest to you |
Plain and simple; Haas Consulting does not condone or participate in the use of spam e-mail. You have received this newsletter at your request. If you wish to remove yourself from this mailing or feel that you have been included by mistake; contact Haas Consulting and ask to be removed from the list. All requests will be honored with no questions asked. Please include the email address you wish to remove within the request. Statement of Copyright The contents of this newsletter are the property of Haas Consulting. You may use all or part of the content of this newsletter provided you follow these requirements:
Please contact Haas Consulting with questions regarding reproduction of the contents of this newsletter. 2004-2009 © Haas Consulting - all rights reserved |
